Green Technology Network: Why Green Is Good With today’s market realities – rising energy costs; shrinking power and space capacity; increased regulatory scrutiny and higher customer expectations - going green is not only socially responsible, it’s an economic imperative. This event will address how to get started, green benefits being achieved today and thoughtful approach to building a green strategy for your entire organization. The event features keynote speaker, Charles Lockwood, green real estate authority and author of the article “Building the Green Way”, published in the June 2006 Harvard Business Review and reprinted in 2008 as the first chapter of its book "Harvard Business Review on Green Business Strategy." Presented in partnership with IBM and the Pittsburgh Technology Council.